The Sesame Street Learning Kit was an activity gift package from Time-Life, released in 1970. The Children's Television Workshop had actually made a deal with Time-Life before Sesame Street began broadcasting, making the publisher the first to distribute Sesame Street merchandise.
The kit included two posters, a kit guide, six parent/teacher guides, five books, The Sesame Street Book & Record, and a set of ten stickers. Eventually, the books and the record were sold separately in stores, but originally they all came together by mail.
The books featured stills and dialogue from various Sesame Street segments. One unique feature about these books is that they seemed to treat the Muppets equally with the animated segments, with some of the book covers featuring animated characters instead of Muppets. It is also worth noting that they are some of the few Sesame Street books featuring Kermit the Frog, who rarely appeared in Sesame Street merchandise.
The books in this collection included:
- The Sesame Street Book of Shapes
- The Sesame Street Book of Puzzlers
- The Sesame Street Book of Letters
- The Sesame Street Book of Numbers
- The Sesame Street Book of People and Things
Gallery
Parent/Teacher Guides
Leaflet
A leaflet that also doubled as a poster was made to advertise the Learning Kit. Note that the record was originally titled The Sounds of Sesame Street:
